Cosmetic brand L’Oreal Paris just got a new face as actor Ryan Reynolds joins his wife Blake Lively as a spokesmodel for the male brand Men Expert.
Ryan wrote, “I feel honored and excited to join Men Expert, a brand that represents the essence of modernity, edginess and technology.”
“I love the driving force that leads it to constantly provide the best products for men like me who are always doing 1000 things at the same time,” Ryan added during a press conference.
Less than a year ago, his wife became a spokesperson for the same brand.
Ryan’s position has previously been held by Patrick Dempsey and Gerard Butler, so Ryan will fit right in.
The president of L’Oreal Paris said about Reynolds, “Ryan Reynolds is the perfect embodiment of contemporary man: genuine, uninhibited, strong and powerfully charming. Incredibly talented, he strikes as an enthusiastic and generous actor, a perfect match for Men Expert.”
“We’re thrilled to welcome him, especially since 2014 marks the 10th Anniversary this year! What a great way to celebrate,” the president finished.