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The famous couple, Beyonce and Jay-Z, have released the first video from “Bang Bang,” a three-part short movie trilogy they created with director Dikayl Rimmasch. The movies were first shown during their On the Run tour.
Bey and Jay-Z play outlaws speeding through the California desert and Rimmasch explained the pair’s concept of the films.
“In my first conversation on the telephone with Jay Z he explained his concept of On the Run. He said: ‘We’re not trying to do this literally. It’s not that we’re Bonnie and Clyde. We’re on the run from everything. On the run from becoming a cliché. On the run from doing the same thing again.’ Everything he mentioned was a level of consciousness he has for staying alive as an entertainer and as a human being. He wanted to keep it more abstract because for him it was very abstract. How do you stay new, not just to your audience but also yourself?”
“Just before we started shooting on the first day, I was introduced to Beyoncé and Jay Z in their trailer. They didn’t really know what I was going to do, so I said, ‘I’m going to shoot for five minutes. We’re going to process the footage, I’ll bring it back for you to look at it, and that’s basically what the footage is going to look like.’ We picked a very particular, beautiful moment with Beyoncé in the mirrors, we processed the footage in a couple minutes and brought it back, and she thought it was beautiful. Jay Z came out and we shot for five minutes, with him and the cigar, and did the same thing.”