Justin Bieber Becomes New Calvin Klein Model

The Biebs is definitely shedding his boyish appeal he once was famous for, in favor of full-blown macho hotness that no longer targets just teenage girls.

Bieber has been announced as the next model for the Calvin Klein Underwear campaign, famous for its distinctive art direction, photography and, of course, ridiculously hot models strutting around in their CK knickers.

The Canadian pop star posted a couple of photos from his CK shoot with model Lara Stone, one for CK Jeans and the other for CK Underwear. Each photo got hundreds of thousands of likes on Instagram in a matter of minutes. And no wonder. The Biebs looks very, very good in the photos, with bare tattooed arms, chiseled chest and abs and, of course, a very suggestive-looking crotch.

The reaction to the Bieber CK campaign has not been completely positive, though. Some women, who have been waiting for the next CK ad for months, are disappointed with the choice of model, feeling that the fashion house should have gone for a man, rather than a boy.

In #mycalvins see more of my campaign at http://calvinklein.com/justin @calvinklein Un video pubblicato da Justin Bieber (@justinbieber) in data:

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